Skims taps ‘White Lotus’ breakout stars Simona Tabasco and Bea Grannò for new campaign
2 min read
Kim Kardashian’s shapewear and apparel brand has tapped Italian actors and real-life friends Simona Tabasco and Bea Grannò to model limited-edition bras and underwear from its upcoming Valentine’s Day shop.
The campaign images, shot by artist Donna Tropp, feature the Naples-based actress in a series of pink and black lingerie sets. In an accompanying video, Tabasco looks into the camera and whispers into Grannò’s ear, as they both laugh.
The shoot marks the first global outing for the dynamic duo, who had supporting roles as endlessly charming and sly escorts on the second season of the HBO anthology show. Their characters become a thorn in the side of guests at the titular White Lotus Resort As they search for people to seduce (and deceive) the beautiful fictional outpost of Sicily.
‘The White Lotus’ co-stars in their first major fashion campaign. Credit: Donna Tropp
“Being featured in a global fashion campaign with Beatrice that celebrates friendship, women, and feeling empowered and sexy in your own body is so rewarding,” Tabasco said in a Skims press statement.
Following the release of the Scams campaign, the casting of Tabasco and Grannò was quickly praised online. “Capturing The White Lotus S2 breakout stars for @skims campaign? She’s a marketing genius,” writer Sam Stryker tweeted about Kardashian. Social media consultant Rachel Carton shared similar views on Twitter, writing about the scams: “They have the budget and they know what to do with it!”
Last spring, an earlier Scams campaign went viral when it reunited four former Victoria’s Secret supermodels — Tyra Banks, Heidi Klum, Alessandra Ambrosio and Candice Swanepoel — for a photo shoot.
Photo: Tabasco and Grannò in skims.