October 5, 2022

NFL has a new halftime show sponsor

1 min read

The multi-year partnership was announced on Friday and financial terms were not disclosed. In a statement, the NFL said it “couldn’t think of a more appropriate partner” for the show. The halftime show is the most-watched musical performance of the year, with 120 million people watching this year’s performance.

Apple Music’s sponsorship begins at the next Super Bowl on February 12, 2023 in Glendale, Arizona. More details about the show, including the performers, will be released on Apple Music’s social platforms in the coming months.

Pepsi (PEP) has been a sponsor of the NFL’s halftime show for the past decade. However, it announced in May that it was ending its sponsorship of the halftime show, but it remains the league’s official soft drink after a 10-year deal last May.
Pepsi isn’t the only beverage brand dialing back its presence in the big game. Anheuser-Busch (Shagofa) announced earlier this year that it was ending its more than 33-year-old exclusive deal with the Super Bowl, allowing other alcohol brands to jump in. For example, Molson Coors (tap) Quickly bought a 30 second spot.
The Super Bowl routinely gets more than that. 100 million viewers In America, a gold mine for advertisers. A variety has recently been reported. Fox, which is airing next year’s games, is “almost sold out of commercial inventory,” with several spots going for “north of $7 million.”

–CNN’s Jacob Liu contributed to this report.

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