October 7, 2022

Deepika Padukone named Louis Vuitton’s first Indian brand ambassador

2 min read

written by Oscar Holland, CNN

Actress Deepika Padukone is Louis Vuitton’s first Indian brand ambassador, French Luxury The house announced Tuesday.

The 36-year-old Bollywood star’s role was unveiled as part of a new handbag campaign, in which she is seen joining Emma Stone and Chinese actor Xiao Dongyu in a series of promotional shots.

In addition to regularly photographing Louis Vuitton’s sportswear and bag, Padukone has previously modeled for the brand. In 2020, she became the first Indian actor to join the label’s campaign. Fictional vintage book cover With stars like Léa Seydoux and Sophie Turner.

The fashion house announced in a press release.

Campaign photos show Padukone modeling Louis Vuitton's new Dauphin bag.

Campaign photos show Padukone modeling Louis Vuitton’s new Dauphin bag. Credit: Louis Vuitton

Padukone has appeared in more than 30 feature films, including “Padmavati”, which is one of the highest grossing Indian films ever. He was recently nominated as part of a 9-member jury at this year’s Cannes Film Festival, and An estimated 6 million. In 2019, according to the latest edition of Forbes India’s 100 list of celebrities.

Padukone has recently campaigned for Levi’s and Adidas’ likes, although her partnership with Louis Vuitton points to her role as the first ambassador for a luxury label.

The announcement comes shortly after Padukone’s appearance as Vogue India’s latest cover star. The accompanying photo shoot, which appears in the May 2022 issue of the magazine, shows her wearing various Louis Vuitton accessories. I Cover storyPadukone discusses his previous campaign for the brand and his working relationship with its creative director Nicholas Gasquier.
Deepika Padukone poses during the promotional event of her new film. "Depths" In Mumbai, India, in February 2022.

Deepika Padukone poses during the promotional program of her new film “Deepness” in Mumbai, India in February 2022. Credit: Rafiq Maqbool / AP

“When you’re 18 and you’ve just started earning, you don’t even bother to look at it as you walk past Louis Vuitton’s store because you know you’ll never be able to afford it.” . “There are some things that are desirable and then there are things that are completely out of your orbit. My association with Louis Vuitton is later.

He added: “I’m really a very practical, practical person, but I have to pinch myself because I can’t believe it’s real.” “And it speaks to the kind of diversity I hope to see in the future.”

Although India has not been a traditional target for the luxury sector. 2019 edition The influential annual report by McKinsey & Company and Business of Fashion, The State of Fashion, says the rapidly expanding middle class has made the country “too important to ignore for international brands.” Louis Vuitton’s website currently lists stores in three major Indian cities: New Delhi, Mumbai and Bangalore.

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