The move, which was posted on Weibo’s official account, garnered more than 200 million views and was widely debated, with some users worried about losing their online anonymity.
“Every IP address seems to be whispering in your ear: ‘Be careful,'” user Misty wrote.
Others, however, said they supported the move in light of the misinformation about COVID.
User Ultrascre wrote, “Especially at a time when COVID’s situation is still critical, the rapid revelation of IPs can effectively reduce the appearance of hateful content by rumor mongers and rumor mongers.” . “
For users in China, the platform will show the province or municipality from which they are posting. For Weibo users abroad, the country of the users’ IP address will be displayed.
It said in a statement that the settings were designed to “reduce misconduct such as imitating parties involved in hot topic issues, malicious information and traffic scraping, and the authenticity and transparency of the content disseminated.” To make sure. “
“Weibo has always been committed to maintaining a healthy and organized environment for discussion and to protecting the rights and interests of consumers so that real and effective information can be obtained quickly,” the notice said.
The effects of the new rules were already visible under the notice, as thousands of users’ comments included an additional label indicating the province or municipality of the user’s IP address.
Last month, Weibo said it would begin testing these settings on some users in response to misinformation about the Ukraine-Russia war.
China tightly controls its cyberspace and has been stepping up efforts to “clean up” the Internet since last year. Chinese social media sites that fail to censor critical content face financial sanctions as well as a temporary suspension of service under current law.
He did not speak publicly, but did not mention examples of accounts being suspended or banned for merely expressing dissent, such as supporting Ukraine or criticizing Russia over the ongoing war.