October 5, 2022

Brad Pitt launches genderless skincare line

3 min read

written by Amarachi Ori, CNN

Brad Pitt has entered the world of beauty by launching a skincare line — and it’s for all genders.
“Le Domaine”, which the actor co-founded with organic wine growers the Perrin family, seeks to slow the aging process of the skin so that everyone – regardless of gender or skin type – can age well. can get Company website.
“I don’t want to run away from old age,” Pitt said Vogue In an interview published on Wednesday. “It’s a concept we can’t escape, and I’d like to see our culture embrace it a bit more, and talk about it in those terms.”

He added that, while the idea of ​​antiaging is “ridiculous” and “a fairy tale,” “what’s real is treating your skin in a healthy way.”

Creams and serums from Le Domaine.

Creams and serums from Le Domaine. Credit: Le Domaine Skin Care

The website adds that the products, which range from $80 to $385, feature two exclusive, patented active ingredients GSM10 and ProGR3.

According to the beauty line, GSM10 is made with a blend of grenache seeds, sorghum seeds and skins’ mark beneficial for the skin’s microbiome. Le Domaine adds that it has antioxidant properties, works against collagen destruction, and can help balance skin.

ProGR3 is formulated with a combination of natural molecules found in plant extracts, vine cuttings, chamomile and green tea, the website says, adding that it targets visible signs of skin aging.

“I mean, I’m the type of person who would change hotel rooms if I could smell the cologne of the last person who stayed there. It’s too much. It’s too strong. Keep it subtle,” Pitt added. said “Let people come to you. Don’t force it on others. That’s my feeling.”

Focuses on a range of skin care regardless of gender. "Green beauty."

The genderless skincare range focuses on “green beauty”. Credit: Le Domaine Skin Care

The idea for the skincare range came from Chateau Miraval Winery. Vineyard Manor It is currently at the center of a legal battle. Between Pitt and his ex-wife Angelina Jolie.

The skincare line, which focuses on “green beauty,” features refillable products, upcycled packaging materials, and formulas that are between 96% and 99% natural sources, according to the website. It’s vegan-friendly and doesn’t contain ingredients that are “environmentally conflicting,” the website adds.

“Landing here — at Chateau Miraval — opened up a lot of ideas that I wouldn’t normally have considered. And a big part of that is sustainability, this idea of ​​zero waste is something that’s really unique to this area. important and important to me,” Pitt told Vogue.

It’s been a busy few days for Pitt, who debuted as a sculptor in a group show in Finland. The Oscar winner, who arrived at a movie preview for “Bullet Train” earlier this year. Knee Skimming Linen Brown SkirtThe Sara Hilden Art Museum in Tampere has nine works on display.

Other celebrities who broke into beauty.

Pitt is just the latest A-lister to break into the beauty industry.

Last November, Harry Styles Launched a vegan and cruelty-free beauty range including nail polish, dual rollerball lip and eye serum and facial serum.
Former baseball pro Alex Rodriguez 2021 Unveiled “Blurstick” concealer in eight different shades as a “skincare solution specially formulated for men”. It was part of a campaign for men’s wellness brand Hims.
Meanwhile, the “Queer Eye” star Karamo Brown He launched a skincare range for balding and balding men in 2020 to “empower men embracing their baldness” and “leave behind outdated ideas of masculinity,” he said. said
And Rihanna launched a gender-inclusive skincare range.Fenty Vol“In 2020 — three years after she released a cosmetic line”Fenty Beauty“which includes foundations in 40 different shades.

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