Barbie, a 63-year-old American doll maker, is releasing a new set of dolls in June as part of its ongoing efforts towards diversity and inclusion. Metals said that from making the brand’s first Barbie with hearing aids to skin condition to the Vitiligo can doll, the 2022 fashionista lineup – which will be launched in Walmart, Target and Amazon – will give children “self Will help to “reflect”. Lisa McKnight, world head of Barbie Dolls, said in a press statement.
He added that children should also be encouraged to play with dolls that do not resemble them in order to help them “understand and appreciate the importance of joining”.
For Barbie with hearing aids, the company sought the expertise of Dr. Jane Richardson, a leading expert in educational audiology, to help accurately mimic behind-the-ear instruments for toys. Richardson said the Ponytailed Barbie, complete with a hot pink hearing aid, can impress people with hearing loss. “I am delighted to see a doll for my young patients and to play with them,” he said in a press release.
Male Barbie dolls will now be sold in less muscular body types. Credit: Metal
The stereotypical Barbie body type has also been changed. From small breasts to full figures and even thin, muscular male dolls, the new toys aim to be more representative of different body types.
2022 Barbie Fashionista Lineup. Credit: Metal
Top image: Barbie’s first doll with hearing aids on sale from June 2022.