September 29, 2022

Balenciaga selling destroyed sneakers for $1,850

2 min read

written by Hannah Ryan, CNN

Luxury fashion house Belenciga Has unveiled a new campaign that promotes a series of rough shoes with eye-watering price tags, and Internet ideas.

Photographs taken for the brand by photographer Leopold Dokiemann went viral after the launch of the Kochter brand’s new Paris sneaker on Monday, with severely torn, disturbing footwear, including the appearance of high-top tops circulating online. There is grief and anger.

But pictures of damaged shoes On rotation Social media doesn’t tell the whole story. Although they have caused the most controversy, these images are actually of the exaggerated, limited edition version of the shoe that Balenciaga sell out.

According to the fashion house, only 100 pairs of “extra damaged” shoes will be available for purchase at 1,850. Meanwhile, unlimited editions, and less rogue-up versions, are being sold on Balenciaga’s website at $ 495 and $ 625, depending on the specific style.

Of "Extremely worn" Balenciaga shoes are raising eyebrows online.

“Extremely worn” Balenciaga shoes are raising eyebrows online. Credit: Thanks Balenciaga

In a press release, the Paris-based brand said the campaign photos showed the shoes “extremely worn, marked and dirty.”

It states that the portraits of a quiet life “suggest that the purpose of the Paris sneaker is to be worn for a lifetime” – a point that is especially felt in the midst of the growing conversation around it. Fast fashion industry And the effects of overuse on the planet.
An example of a less rough version of the sneaker, available for pre-order at ale 625 on the Balenciaga website.

An example of a less rough version of the sneaker, available for pre-order at ale 625 on the Balenciaga website. Credit: Thanks Balenciaga

Damna is known for her disruptive temperament and the launch of the Paris sneaker is not the first time that her designs have received a surprising response.

In 2017, Balenciaga brought a The bag costs 2,145. It was ridiculed for its resemblance to Ikea’s “Frakta” bag. At the time, the original Ikea bag could be purchased for 99 cents.

Balenciaga describes the sneaker as a “retouch classic design” that ends with “annoying canvas and rough edges, which affects the pre-worn look.”

There have been mixed reactions to Paris shoes online.

SoleSavy, a website that describes itself as a community of “real shoes”. ask If the “old shoe trend” had gone too far.
Tora Northman, a news editor for the publication High imagination The brand has “taken it to the next level”, he said, adding that Balenciaga “always creates controversial items that create conversation.”

But not everyone thinks shoes are fun.

Palm Boye, head of editorial content at GQ France Said in a comment on Instagram The product’s message is clear: “Buy and keep forever. Damna (Creative Director of Balenciaga) will buy ‘already worn’ shoes at 14 1450 for those who can afford luxury items. Down.”

The jury seems to be out on whether this latest marketing ploy is commendable or worthy of ridicule. However, Demna and Balenciaga have once again forced people to talk, no doubt attracting a lot of people to a brand that seems increasingly comfortable with conflict.

Top image: Image of the Paris shoe campaign by Balenciaga.

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