Which, of course, made the video an overnight sensation. After all, it clearly lacks the social media site because it was banned after the January 6, 2021, uprising in the US Capital. He releases regular press releases – via his Save America PAC – which reads exactly as his tweets once did.
In addition, Trump has invested most of his subsequent presidential capital – politically and otherwise – on a rival social media site called Truth Social.
Which puts Trump at the helm of a difficult dilemma: Is he upholding social truth, for financial and pride reasons? Or does he just go back to Twitter – where more than 80 million followers are, probably, waiting for him?
(Sidebar: Trump doesn’t need to make that decision today or tomorrow. Musk doesn’t own Twitter yet, and even under the fastest scenario, he probably won’t for a while.)
Which, of course, made the video an overnight sensation. It would be foolish for Trump to abandon Truth Social before he knows a) if Musk is really going to buy Twitter and b) if Musk plans to revive it.
But now that the answer to both questions is “yes”, Trump’s situation is a bit more complicated. CNN’s Gabby Orr reported Tuesday that according to a person close to Trump, the former president is still committed to Truth Social, but he is voting on whether to run in the 2024 White House election. Must rejoin Twitter first.
It is also worth noting that Truth Social is not setting the social media world on fire at all.
“The app – which looks like a Twitter where posts are called ‘true’ – has seen so few downloads that it has fallen off the App Store charts. The company is losing investors, executives and attention. Is.”
In recent weeks, Trump has stepped up the pace of posting on Truth Social. (It posted four truths in the last 24 hours, most of them citing the success of its candidate endorsement.) And the app is currently the seventh most downloaded social media app on the Apple App Store.
This decision would have been easier for Trump if money had not been a factor. It has an established and loyal foundation on Twitter and will probably soon be owned by someone who has pledged to run aspects of the site’s free speech.
“Master of Invention, Donald Trump has a new title: Tech Entrepreneur. It’s a moment for a 75-year-old man who doesn’t even use e-mail, instead prefers to scroll notes into markers.” But he does not mind leaps and bounds. In projects in which he has little previous experience – and this gig should prove to be far more profitable than the presidency.
These are the 430 million reasons why Trump did not have to stray from the truth. But Twitter’s siren song is getting louder and louder. And it seems that Musk intends to restore Trump’s former presence on the platform.
This is a real problem for Trump. Whichever path he chooses, he loses – influence if he sticks to the truth then social and money if he goes back to Twitter.